Episode 5

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Published on:

13th May 2021

Acumen Unlocked: Elevating Sales Through Empathy and Expertise

Dive deep into the critical role of business acumen in sales with this enlightening episode of Sales Chaos Theory. Acumen Unlocked: Elevating Sales Through Empathy and Expertise explores the undeniable importance of understanding both the intricate details of your product and the broader industry landscape. This episode is a guide for sales professionals and customer-facing team members eager to enhance their interactions with buyers and prospects by communicating more effectively on their terms.

Join us as we unravel how to develop and leverage business acumen to foster more profound empathy, build trust, and create more meaningful connections with your audience. Learn from seasoned sales experts and thought leaders who share their insights on the transformative power of possessing a well-rounded understanding of the industries you serve and how this knowledge can be your greatest asset in navigating sales conversations.

This episode goes beyond the basics, offering practical tips on how to immerse yourself in your client's worlds, anticipate their needs, and address their challenges with confidence and credibility. Discover strategies to keep your finger on the pulse of market trends, competitor movements, and technological advancements, ensuring you can speak with authority and passion about solutions that truly resonate.

"Acumen Unlocked" is your key to unlocking the potential of every sales opportunity by showing up not just as a vendor but as a valued partner and advisor. Whether you're looking to elevate your sales game or deepen your customer engagements, this episode promises a wealth of knowledge to help you talk the talk and walk the walk, all while winning the hearts and minds of your buyers and prospects.

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About the Podcast

Sales Chaos Theory
Using Agility Selling to Think and Sell Differently
Embark on a journey through the dynamic and often unpredictable sales world with the Sales Chaos Podcast. Here, we peel back the layers of complexity in the sales industry, offering you a front-row seat to an audio experience like no other.

What to Expect:
- Insightful Discussions: Listen to Tim and Brian as they dissect the complexities of the sales world, offering tangible strategies and insights.

- Expert Advice: Benefit from the wealth of experience our hosts and their distinguished guests share.

- Real-world Solutions: Discover actionable tips and techniques to apply directly to your sales role.

-Diverse Topics: No stone is left unturned from customer engagement to adapting to market shifts.

Who should listen?
The Sales Chaos Theory Podcast is tailored for everyone in the sales arena - whether you're a battle-hardened sales veteran or a newcomer. Our content is designed to empower sales professionals across all levels with the confidence to tackle the complexities of their profession.

About your host

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Brian Lambert, PhD

Dr. Brian Lambert is a vanguard for customer-centric business strategies and excels in spearheading digital transformations. His collaboration to align technology, process, and behavioral systems across various functions is pivotal to his team’s success. As a practitioner and leader, he accelerates digital transformation by aligning people, processes, and technology with customer-centric experiences, laying the groundwork for cohesive and adaptive organizations to thrive in the digital economy.

Globally recognized as a practitioner, leader, consultant, adviser, and strategist, Dr. Lambert’s expertise spans technology, sales, product management, and marketing. His adaptive career encompasses profound expertise in technology, big data, application development, marketing, sales and sales management, sales enablement, and operations.

As an International practitioner, consultant, and host of the Digital Flight podcast, Brian's influence extends through his foundational work in non-profits and academic contributions. He emphasizes the importance of digital innovation and customer focus in today's business landscape.

Digital Transformation | Digital Strategy | Digital Podcast