Episode 7

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Published on:

14th Jul 2021

C-Suite Sync: Aligning Sales Strategies with CEO Priorities

Join us on 'Sales Chaos Theory' for a compelling episode titled "C-Suite Sync: Aligning Sales Strategies with CEO Priorities," where we dive deep into the art of selling to the top echelons of corporate leadership. This episode brings to light the unique perspectives of a CEO on what it truly means to engage with the C-Suite, shedding light on the priorities, challenges, and decision-making processes that define the highest level of corporate strategy and leadership.

Gain unparalleled insights from our guest CEO, who shares firsthand the critical elements they look for in sales pitches, the importance of aligning your sales approach with the executive agenda, and the key to establishing a value proposition that resonates with the overarching goals of the organization. Learn what CEOs are truly focused on, from innovation and competitive advantage to sustainability and organizational resilience, and how salespeople can tailor their strategies to echo these focal points.

This episode is a treasure trove for sales professionals aiming to elevate their engagement strategy with C-Suite executives. It emphasizes the necessity of moving beyond surface-level benefits to demonstrate a deep understanding of the industry landscape, the specific challenges faced by the company, and the strategic objectives at the helm of the CEO's agenda.

"C-Suite Sync" is not just about improving sales techniques; it's about fostering meaningful relationships based on trust, relevance, and mutual goals. Tune in to discover how to sync your sales strategy with CEO priorities, ensuring your proposals not only capture attention but also win the executive endorsement in a competitive market landscape.

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About the Podcast

Sales Chaos Theory
Using Agility Selling to Think and Sell Differently
Embark on a journey through the dynamic and often unpredictable sales world with the Sales Chaos Podcast. Here, we peel back the layers of complexity in the sales industry, offering you a front-row seat to an audio experience like no other.

What to Expect:
- Insightful Discussions: Listen to Tim and Brian as they dissect the complexities of the sales world, offering tangible strategies and insights.

- Expert Advice: Benefit from the wealth of experience our hosts and their distinguished guests share.

- Real-world Solutions: Discover actionable tips and techniques to apply directly to your sales role.

-Diverse Topics: No stone is left unturned from customer engagement to adapting to market shifts.

Who should listen?
The Sales Chaos Theory Podcast is tailored for everyone in the sales arena - whether you're a battle-hardened sales veteran or a newcomer. Our content is designed to empower sales professionals across all levels with the confidence to tackle the complexities of their profession.

About your host

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Brian Lambert, PhD

Dr. Brian Lambert is a vanguard for customer-centric business strategies and excels in spearheading digital transformations. His collaboration to align technology, process, and behavioral systems across various functions is pivotal to his team’s success. As a practitioner and leader, he accelerates digital transformation by aligning people, processes, and technology with customer-centric experiences, laying the groundwork for cohesive and adaptive organizations to thrive in the digital economy.

Globally recognized as a practitioner, leader, consultant, adviser, and strategist, Dr. Lambert’s expertise spans technology, sales, product management, and marketing. His adaptive career encompasses profound expertise in technology, big data, application development, marketing, sales and sales management, sales enablement, and operations.

As an International practitioner, consultant, and host of the Digital Flight podcast, Brian's influence extends through his foundational work in non-profits and academic contributions. He emphasizes the importance of digital innovation and customer focus in today's business landscape.

Digital Transformation | Digital Strategy | Digital Podcast