Episode 1

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Published on:

2nd Jan 2020

Inside the Decision Room: Aligning Technology and Vision for Enterprise Growth

In this riveting episode of 'Sales Chaos Theory,' we take you inside the mind of a buyer and leader at the forefront of deploying a cutting-edge enterprise technology platform. This episode, titled "Inside the Decision Room: Aligning Technology and Vision for Enterprise Growth," offers an unparalleled glimpse into the strategic thinking, aspirations, and crucial outcomes that drive today's technology adoption in large-scale organizations.

Our guest is a visionary in her field, tasked with the monumental decision of selecting and implementing a technology platform that will shape the future of her organization. Through an in-depth interview, we explore the intricate balance of innovation, functionality, and strategic alignment she navigates to ensure her choices not only meet the immediate needs of her enterprise but also propel it towards long-term success.

Listeners will gain insight into the critical factors influencing technology selection and deployment, including the evaluation of potential impacts on operational efficiency, employee productivity, and customer satisfaction. Moreover, we delve into the outcomes she aims to achieve - from enhancing data-driven decision-making and fostering a culture of innovation to achieving a competitive edge in the market.

This episode is a must-listen for sales professionals, technology vendors, and anyone interested in understanding the high-stakes world of enterprise technology from the buyer's perspective. Join us as we dissect the challenges and triumphs of aligning technology investments with organizational visions, driving transformative outcomes in an era of rapid digital evolution.

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About the Podcast

Sales Chaos Theory
Using Agility Selling to Think and Sell Differently
Embark on a journey through the dynamic and often unpredictable sales world with the Sales Chaos Podcast. Here, we peel back the layers of complexity in the sales industry, offering you a front-row seat to an audio experience like no other.

What to Expect:
- Insightful Discussions: Listen to Tim and Brian as they dissect the complexities of the sales world, offering tangible strategies and insights.

- Expert Advice: Benefit from the wealth of experience our hosts and their distinguished guests share.

- Real-world Solutions: Discover actionable tips and techniques to apply directly to your sales role.

-Diverse Topics: No stone is left unturned from customer engagement to adapting to market shifts.

Who should listen?
The Sales Chaos Theory Podcast is tailored for everyone in the sales arena - whether you're a battle-hardened sales veteran or a newcomer. Our content is designed to empower sales professionals across all levels with the confidence to tackle the complexities of their profession.

About your host

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Brian Lambert, PhD

Dr. Brian Lambert is a vanguard for customer-centric business strategies and excels in spearheading digital transformations. His collaboration to align technology, process, and behavioral systems across various functions is pivotal to his team’s success. As a practitioner and leader, he accelerates digital transformation by aligning people, processes, and technology with customer-centric experiences, laying the groundwork for cohesive and adaptive organizations to thrive in the digital economy.

Globally recognized as a practitioner, leader, consultant, adviser, and strategist, Dr. Lambert’s expertise spans technology, sales, product management, and marketing. His adaptive career encompasses profound expertise in technology, big data, application development, marketing, sales and sales management, sales enablement, and operations.

As an International practitioner, consultant, and host of the Digital Flight podcast, Brian's influence extends through his foundational work in non-profits and academic contributions. He emphasizes the importance of digital innovation and customer focus in today's business landscape.

Digital Transformation | Digital Strategy | Digital Podcast